FOUNDER. ATHLETE. STUDENT.
I’m Xenson, a Year 3 Business Studies student from Ngee Ann Polytechnic in Singapore. I’m also a founder and athlete who likes challenging myself. Growing up, I’ve always been driven by a purpose. It changes quite often, haha, but right now, it’s building products that impact others.
That’s how I started Sermade, a clothing brand focused on motivational storytelling and T-shirt design. After 1.5 years, I stopped because we ran out of cash. Today, I run Dinggo, an order-ahead management system for F&B businesses, helping 25+ businesses within 4 weeks of launch.
I learn best when I’m placed in the actual situation. As a visual learner, I like seeing how people behave, where things get messy, and that is usually where my ideas starts
Since young, building things that challenge the norm has always interested me. Seeing rockets, electric vehicles, and radical businesses being built drives me to create something cool too.
Outside of school and work, I’m probably training or overthinking one design detail until it finally feels right.
Order-ahead infrastructure built for F&B and home-based businesses. Eliminates manual orders and queues without requiring any technical knowledge. Founded, designed, and shipped solo.
Sermade was my first real shot at building a business. It started with the goal of designing motivational meaning behind every apparel people could wear, like “All Grit, No Luck”, “Run Your Race”, and “Record Breaks”.
Founded and launched an order-ahead SaaS platform. Led product, design, marketing, and operations independently.
Co-founded a streetwear brand. Managed suppliers, logistics, TikTok Shop, and Shopify fulfilment end-to-end.
Promoted to Head Coach. Designed tailored programs for 50+ students, tracked progress monthly.
Conducted needs analysis for 600+ homeowners. Converted competitor customers through door-to-door consultations.
Supported international events including LIV Golf, greeting incoming guests, explaining menu offerings, and helping operations run smoothly.
Looking for roles in product innovation, prototyping, and problem-solving. Internships, collabs, and conversations worth having.
